Our Approach

The design, creation and launch of web technologies are a bit like taking a journey. Before you set out you need to make sure you have a map, a compass and a guide to get you to your destination. Without these key items you can get lost along the way. To get to your destination, however, you also need a method of transportation.

With that in mind, what better metaphor for our approach to serving our clients than the concept of building them a Business Jet for the journey. Not only is it the fastest and coolest way to arrive at your destination, but unlike a commercial airliner, it's under your control. The web technologies we provide to our clients are like that too. Whether you need a website, an e-store or an intranet you can be sure that we will make it the fastest, coolest way for you to control the image and message you are delivering to your users.

Getting off the Ground

If you had to get from Washington, DC to London, England how would you do it? Would you book passage on a ship or a plane? If speed wasn't important you might choose a nice relaxing cruise ship. But if you need to get there quickly you need to fly! For that you need a plane, a crew and an expert pilot.

In business there are many ways to get from point A to point B – but not all ways are equal. In our current social and global market, businesses can no longer ignore the power of web technologies as a way to quickly reach their customers, employees, suppliers, and vendors, wherever they are. Often this important business tool is ignored for the lack of the answer to one simple question – where to start?

Check out our options for Getting Off The Ground and select the one that is right for your business:

Staying in the Air

There is nothing more disorienting than being lost! You thought you'd already solved your problem with your current pilot and plane. Unfortunately, your pilot’s not sure where to fly and your plane can’t handle the trip. Now you’re headed for the unfriendly skies with no direction, no idea where to land next, and an uncertain feeling that your plane might not even make it!

At PilotNorth we not only understand the technology challenges you are facing, we also understand that you’re probably facing business operations and performance challenges as well. We have the expertise to not only improve your website, e-store or intranet with technology, but we can also help you develop a Flight Plan to guide you toward your destination.

Improving In-Flight Services

So now you have a plane and your pilot is getting you to your destination safely and on-time. You’ve been in service for a little while and you’re starting to get some feedback from your passengers. The seat was comfortable, but there’s not enough leg room. They all got the drinks they wanted, but didn’t get any peanuts or pretzels. You need to improve and increase your in-flight services!

Getting Off The Ground with your website, e-store or intranet is just the first step in letting people know where to find you, how to purchase your products or what policies and procedures are relevant to them. But users are fickle folks – they always want something new, exciting and useful and if you want to keep them engaged you need to give them what they want. The good news is you don’t have to start from scratch this time. We can leverage the design you already have and still improve the leg room and add some pretzels and peanuts to the menu.

Check out our more Popular Add-Ons that we can use to help you keep your users happy!

Building a Better Jet

Your business is flying high, is on time and never looses a bag. However, the demand for your plane is poor – it consistently leaves the airport half-full or with no one at all. With bills to pay and tickets to sell, you need passengers – and fast! It's time to rethink your plane, refine your brand and business model, and start bringing in those passengers that will get you off the ground with a full plane!

You cannot fill a plane if no one wants to travel to your destination. However, if you are confident that the destination is not the problem and that it's just a matter of reaching your potential passengers and convincing them to get on board then we can help.

Check out our options for Building a Better Jet and select the one that is right for your business:

Building a Bigger Jet

Business is great and you are in sky-high demand. You've got more passengers than your plane can handle. It's time to build a bigger jet and maybe even expand the fleet!

This is good news. Your business is a success! Your user base is increasing and you’re adding more and more products and services. Now you need to expand your website, your e-store and maybe even your intranet to accommodate everyone and everything you’re adding.

Check out our options for Building a Bigger Jet and select the one that is right for your business:

Going Beyond the Barriers

Sometimes just Getting Off The Ground isn’t enough – you need to explore the boundaries of the atmosphere. You need to be sleek, fast and on the cutting-edge. And face it – space planes are just plain cool!

Building a website, e-store site or intranet that uses motion graphics technology and rich internet applications (RIA) using Flash, FLEX, AJAX and/or or Ruby on Rails technologies at the core instead of traditional web technologies can give your site a unique and progressive look.

Check out our options for Going Beyond the Barriers and select the one that is right for your business:

Rethinking Your Environment

If you thought just getting everyone on board your plane was a challenge, just wait until you try to get your passengers up out of their seats and talking to each other! They might talk to the person sitting in the seat next to them but try to get them to communicate with the guy four rows up and they’ll look at you like you’re crazy!

What if you could rearrange the interior like those VIP planes we see in the movies? Add some comfortable chairs grouped around some tables where they can hang out and have meaningful conversations. Give people some room to walk around and maybe even add a coffee bar. Great! Now your environment encourages some interaction. We can help you do this with your website, e-store or intranet by adding social computing tools and personalization options.

Check out our options for Rethinking Your Environment and select the one that is right for your business: